WEB DEVELOPMENT TOOLS
Powerful and easy to use!
You can perform tasks such as:
-
Updating or changing your current website
using programs like FrontPage, DreamWeaver or FTP (File Transfer
Protocal).
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Track when and where customers go on your site.
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Send personalized emails to your current
customer base.
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Create depth to your organization with multiple
email accounts.
We
submit your website to the top 19 search engines and directories.
After a few weeks you will begin to find your website name within those
search engines. Your website will also
receive a page ranking, this ranking will fluctuate so if you are
interested in a higher ranking, we can provide you with special SEO
or search engine optimization services.
Frequently asked questions about search
engines and how they work.
Q: What's an Internet search engine?
A: An Internet search engine is a tool that
web surfers use to search the Internet. Think of it as a Yellow Pages
for Internet web sites, but much more advanced. People type in words or
phrases for which they wish to search, and the search engine returns a
list of web sites that match that word or phrase. For example, a search
for "online bookstore" might return web sites like Amazon.com and Barnes
and Noble's Web site. A search engine is a critical tool in finding
information, products and businesses on the web.
Q: How do I get to a search engine?
A: Each search engine has its own web site that you can visit in
order to perform searches. Search engines are also built into AOL and
into web browsers like Netscape Navigator and Microsoft Internet
Explorer.
Q: What's the difference between a Search Engine and a Web Directory?
A: A search engine searches all the sites on the web (or all the
sites that it knows about on the web, to be more precise). A directory
only includes sites that have been reviewed and accepted by a person.
Search engines generally will find more websites than directories, because
search engines automatically add more and more sites to their databases
as they find them. But directories generally have higher quality
listings because these sites have been screened and reviewed by a human
being. Some search engines, like Google, Looksmart and Yahoo combine a
directory with a search engine for comprehensive search results.
Q: How do I get my site listed in the search
engines?
A: If there are multiple links from other web sites to your site,
then your site may already be listed in some or all of the search
engines. Many search engines send out 'spiders' or 'bots' that endlessly
follow links from web site to web site seeking out new pages to add to
their index databases. If your site is not yet listed in a specific
search engine, then you can generally find an "Add URL" feature on the
search engine's home page that allows you to request that your web site
be added to the search engine.
Q: If I add my website to a search engine, will I get more visitors
to the site?
A: Possibly, but not necessarily. There are literally millions of
websites on the World Wide Web, and several billion web pages! Search
engines attempt to index as many websites as possible, but generally only
cover a small percentage of what's out there. Even so, a search for
"books for sale" on Google returns over 3 million pages that match this
search phrase! When a user performs a search, he or she will generally
only look at the first 3 or 4 pages of web sites that are returned
(usually the first 20 to 40 web sites). If your Web site does not show
up in the first 4 pages for a particular search word or phrase, then you
might as well be invisible.
The marketing
possibilities are countless!
In today's fast paced world, email marketing is
not a luxury, it is a necessity. With NovaStar Design Web Tools Email Marketing,
you can take your business to the next level. NovaStar Design email
marketing tool is an easy to use, powerful and cost effective way to
reach your existing customers.
Our Email Marketing tool allows you to create and
manage your contacts list and email marketing campaigns.
It's quite simple, First you add customers to your contact database
using our Email Marketing Tool. Then simply write the email you want to
send, and press the send button. A customized email is then sent to each
of your customers individually. They will see their name and information
in the email and it will appear as though you sat down and wrote it
directly to them.
Email marketing provides you with an efficient way to stay in touch with
your current customers!
Examples include
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Sending specials or new product notifications
to people who have purchased a certain product or line from you
before.
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General promotions such as a % discount for
customers who purchase online, or refer a friend to your site.
-
Send "We've missed you" emails to customers who
have not purchased for a fixed period of time.
The marketing possibilities are countless.
With the cost for this service included in your hosting fees it is, hands
down, the most cost effective way to put your products and ideas in front
of your customers. Start informing them today with NovaStar Design Web
Tools.
Track
your customers and site usage.
Our Website Traffic Analysis software allows you to
fully evaluate the traffic on your site. With this software you are
going to be able to:
You can refine your site to be more
efficient.
NovaStar Design - Where Great Websites Begin!
Get
started today! Call us or complete our
free
online quote.
1-800- 805-3942
